· 1 min read
ARDA-Analytics
//Technology
- JavaScript: Core logic and integration
- Google Tag Manager: Event and data layer management
- Google Analytics: Data reporting and visualization
- NPM: Package management and distribution
//Project_Description
A user tracking plugin for websites that integrates with Google Tag Manager and Google Analytics to give developers and marketers a detailed view of their users' behavior.
Comprehensive User Behavior Tracking
ARDA-Analytics is a powerful, customizable JavaScript plugin designed to give website owners deep insights into user behavior. By leveraging Google Tag Manager (GTM) and Google Analytics (GA), it captures a rich array of interactions, from clicks and scrolls to form submissions and video engagement, providing a holistic view of the user journey.
Seamless Integration with GTM & GA
Built for effortless integration, ARDA-Analytics extends the capabilities of your existing GTM and GA setup. It provides pre-configured data layers and custom events, simplifying the process of setting up advanced tracking without extensive coding. This means faster deployment and more accurate data collection for marketers and developers alike.
Actionable Insights for Optimization
Beyond just collecting data, ARDA-Analytics is engineered to deliver actionable insights. By tracking granular user interactions, it helps identify pain points, optimize conversion funnels, and personalize user experiences. The collected data empowers data-driven decisions, leading to improved website performance and user satisfaction.
Modular & Extensible Design
Designed with flexibility in mind, ARDA-Analytics features a modular architecture that allows for easy customization and extension. Developers can readily add new tracking events, integrate with other analytics platforms, or adapt the plugin to specific project requirements, ensuring it grows with your needs.
Enhanced User Understanding
Provides a deeper understanding of user interactions beyond basic page views, allowing for more targeted content and feature development.
Streamlined Implementation
Simplifies the setup of complex tracking scenarios through its GTM and GA integration, reducing development time and potential errors.
Optimized for Performance
Built to be lightweight and efficient, ensuring that comprehensive tracking does not negatively impact website loading times or user experience.